The Australian sports media and broadcasting rights landscape is incredibly competitive. With several major leagues including the Australian Football League (AFL), National Rugby League (NRL), the A-League (Football), Super Rugby (Rugby Union) and Cricket, all vying for a significant slice of the TV rights deal pie from the Australian broadcasters, it is crucial to that each professional sport league keeps developing its audience market share and the product offerings that they pitch to broadcasters. [1]
In Australia recently, two major TV sports rights deals were completed.
The AFL signed a AUD 2.508 billion (approx. EUR 1.7 billion) agreement with TV Channel Seven, Foxtel (Pay TV operator) and Telstra (national telecommunications company) for six years, and the NRL clinched a AUD 1.8...
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