Argentina’s Football For All Program Can and Should Be Self-Financing - A Great Opportunity to Invest

Horacio GENNARI

Former Director, FPT Advisory Committee (AFA)

CEO - BB-Business Bureau

Buenos Aires - Argentina

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The birth of the FPT (Football for All) Program was marked by two main themes: the need of former President Cristina Fernández de Kirchner’s Administration to develop the Media Communications Act in an attempt to “hurt” Clarín Group, and Argentinean Football Association’s (AFA) interest to increase revenue for television broadcast rights from USD 50 million (approx. EUR 45 million) to USD 120 million (approx. EUR 105 million) per year. There were no other reasons.

The contract itself provided for self-financing, so in September 2009 I started submitting plans to Mr...

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Argentina’s Football For All Program Can and Should Be Self-Financing - A Great Opportunity to Invest

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