Introduction
Unpredictability. That is a key word for sport and its success. As several other forms of entertainment, sport attracts the attention of millions of people all over the world. But what makes it unique, what makes it special, almost a new religion - some say - is the competitive element and the impossibility, in principle, to foresee as a matter of fact the final outcome of a sporting competition.
This unpredictability, combined with the deep penetration of sport in the society, makes it in general a very attractive product for the betting markets.
If historically, as a starting point, betting in sports was associated to horse racing[1], in the last decades the betting markets expanded their products. Football, due to its characteristics and the huge quantity of matches played per week became one...
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