It is no secret that cryptocurrency and football have become a pair. What appeared to be a tendency within the football sponsorship and marketing industry has become a trend that will most probably guide the football market in the next future.

In Italy, like in all major football nations, football clubs have been harshly hit by the pandemic era, and cryptocurrency and related blockchain opportunities are currently constituting a new and profitable source of revenues for clubs, also in consideration of the measures adopted by the Italian Government in 2018 with the “gambling advertising ban” which caused the loss of an important revenue stream for the clubs.

As of today, many Italian Serie A football clubs have entered into agreements with cryptocurrency platforms. Business models and partnership...

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