How would you define the identity of your club? How does it translate into reality?

Identity is practically everything for Athletic Club, especially since the club is owned by its 43,169 members and therefore has a collective identity. Nothing is more important to the club, to its members or its fans than the particular features that distinguish it from the rest. Athletic Club’s awareness of its own identity influences even its competitive goals: the manner in which games are won is as important as actually winning them. That means continuing to follow a sporting philosophy that dates back to 1911 and which consists of only using players born or trained...

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